Biography

GMS Biography

Bob Greenfield is the owner and principal of Greenfield Management Strategies, a management consulting firm based in Los Angeles, CA. Bob’s practice is tailored to serve organizations and individual leaders who want to take their game to the next level. During the past 25 years, Bob has worked with hundreds of clients including fortune 500 and start-up companies, large multi-national, mid-sized, and small non-profits, and a variety of federal and state public sector agencies. He continues to enjoy a diverse consulting practice.

Today, Bob works primarily with executive teams, boards, and individual leaders. His organizational work focuses on enlightened leadership, effective strategy, leading and navigating change, and creating healthy and sustainable work cultures. He provides a variety of services including conducting organizational health and effectiveness assessments; designing and leading executive, board, management, and staff retreats and workshops; working with executive teams on their teamwork and cohesiveness; providing customized training workshops on topics like leadership, communication, conflict resolution, teamwork, and meeting effectiveness; and advising on an array of projects and initiatives from strategic planning and customer service to leadership development, workplace culture, and leading & managing organizational change. Over his career, Bob has worked with clients at all levels of organizations, and he brings tremendous value in helping line staff understand and appreciate the concerns of their leadership while enabling leadership to more readily understand and anticipate the concerns of their workforce.

Bob works increasingly as a high level Executive Coach and advisor with clients both within and outside of the work setting. He is a valuable guide and partner offering clients an insightful sounding board that is both challenging and supportive. Bob works just as effectively with the C-Suite as with mid-level executives and non-managers. Utilizing his broad perspective and ability to integrate practical wisdom from the behavioral sciences with sensible business acumen, Bob helps his clients clarify and then skillfully create the kind of impact and results they want at work and in life.

Bob earned a Bachelor’s Degree in Psychology from Occidental College and a Master’s Degree in Public Management and Organizational Behavior from The George Washington University. In addition to various professional certifications, Bob holds a Black Belt in Hap Ki Do and incorporates martial arts principles into his client work. He has been a regular contributor to the Los Angeles and San Fernando Valley Business Journals. Bob resides with his family in Los Angeles, is an avid reader, and enjoys playing basketball and practicing yoga.